Awry

AWRY [UH] + [RY] was started out of a garage and a spare bedroom in Austin, TX in 2022, launched in 2023, and is now nearly the fastest growing underwear brand in the US! Yes, we're new. No, our underwear doesn’t suck. We’ll bet our pairs are sexier, comfier, and higher quality than anything else in your closet!

"Awry" isn’t an acronym or a random assortment of letters; it’s a word that means “away from the expected or normal path.” Convention says men must be conservative and inexpressive with their apparel, but that’s pretty dumb, isn’t it? We want to stray away from that idea. Awry also means “perverse” or “wrong," so naming our brand "Awry" is our way of smirking at anyone with a narrow idea of masculinity and of what men should or shouldn’t wear. You deserve to look sexy and feel confident, no matter how little you’re wearing.